RNA

Growth as a system

Your brand's growth, operated by Artificial Intelligence.

Human strategy, executed by agents that work on your real data, nonstop. You follow every decision live, in Matt AI.

app.mattlabs.ai
Matt AI — the live product.
6
early success cases in operation today, from luxury fashion to cosmetics
3xgrowth
in the brands since we started
$1M+
sold in a single launch day, in 3 different brands
2xROAS
Boca Rosa 2.19 to 4.2 and Anne Fernandes 3 to 4 up to 6 to 8, after AI
-48%CAC
media cost per sale at Boca Rosa, from the same ROAS gain

The brands we operate

Five markets. The same daily operation,
the same agents, the same product.

The reference in denim and womenswear in the south of Brazil.

One of the biggest dining subscription clubs in Brazil.

One of the biggest cosmetics brands in Brazil, created by an +18M-follower influencer.

One of the biggest luxury womenswear brands in Brazil, sold in 400+ points of sale.

One of the fastest-growing beachwear brands in Brazil, born from a +6M-follower influencer.

What the AI operates

Not a chatbot. Not an automatic report.

Agents execute the full operation and show what they did, with numbers.

01

Paid media

Agents review strategy, budget and ads on Meta and Google every day and record each decision.

Anne Fernandes Meta ROAS: 7.7 in August (Aug 1 to 17).
02

Creative direction

Briefings guided by performance data and a weekly competitor analysis.

129 creative briefings generated in one week (Aug/26).
03

CRM

Email and WhatsApp flows built and adjusted by AI.

Versiani email revenue grew 4.5x (2026).
04

Customer service

AI answers the end customer with the brand's context.

75% of Versiani support handled by AI in 2 months (2026).
05

CRO

Daily site analyses and changes applied on the store to raise conversion.

Versiani site conversion up 74% (Jul and Aug vs May and Jun).
06

New channels

AI builds full channels, from affiliates to TikTok.

Versiani affiliate channel: TikTok 15x and 25% of revenue (2026).

Results

The numbers behind each brand.

Strategy first, AI operating the day to day.

Anne Fernandes
Luxury womenswear
3x
revenue growth since we started; Meta ROAS from the 3–4 range to 6–8 with AI
Global equivalent: Zimmermann
Versiani Swim
Swim and fitness
+74%
site conversion; email 4.5x, TikTok 15x, affiliates at 25% of revenue
Global equivalent: Frankies Bikinis
Boca Rosa
Cosmetics
4.2x
overall ROAS, up from 2.19x before RNA; CAC down 48%
Global equivalent: Kylie Cosmetics
Modab
Womenswear and denim
$7M
revenue in one month, all-time record; ROAS 8.1 to 9.0 with AI
Global equivalent: Good American
Duo Gourmet
Subscription club
3x
annual revenue between 2023 and the 2026 projection
Global equivalent: ENTERTAINER

How it works

Our agentic strategy accelerates your brand 7x.

Standard operation7 days
Manual data pull
→
Spreadsheet and reading
→
Weekly meeting
→
Execution
Matt AI1 day
09:40automatic data pull
→
10:00agent reads the day
→
10:30pause and scale plan
→
11:00execution confirmed

The same cycle, six days earlier. Wasted budget stops burning on the day it appears.

Implementation

From signature to a running system, in 6 steps.

No months-long project: the operation starts to decide on real data in the first weeks.

1

Access and data

We receive access to your store, media and analytics accounts. Nothing changes in your operation at this point.

2

Data structure

We build the base that unites store, media and analytics into one number, checked at the source.

3

Access to Matt AI

You receive your login. A dashboard with real data, the agents' decisions and a chat that answers with numbers.

4

Daily report

Every day the agents report what they did, with number, window and source.

5

Weekly meeting

A follow-up with the team: results, next steps and decisions that stay yours.

6

Creative direction

Performance data, funnel reads and market analysis guide the brand's creative production.

The product

Matt AI: the full operation, visible.

  • Dashboard with real data from your store, Meta, Google and analytics, in one place.
  • Every agent decision recorded: what changed, why it changed and the result.
  • A chat that answers with numbers: ask for the month's ROAS and get value, window and source.
  • Daily reports in your channel, without waiting for the meeting.
app.mattlabs.ai
A one-minute walk through the live product.
Matt AI chat answering with numbers
Ask for the ROAS — get value, window and source.
Matt AI agents panel
Every agent, every decision, on the record.
Matt AI channels card
Channels measured by your store's own attribution.

Your routine

What running with RNA looks like.

Every dayAI agents
  • Budget and ad review on Meta and Google
  • CRO analysis and changes on the site
  • Report in your channel with number, window and source
Every weekteam + AI
  • Follow-up meeting with the team
  • Analysis of the brand's creatives and the competition
  • New briefings for creative production
Every monthstrategy
  • Budget plan and targets for the next month
  • Full funnel read: acquisition, conversion and repurchase
  • Launch and collection calendar

Let's grow your brand.

Human strategy. An AI operation that works on real data every day. Results you follow live, in Matt AI.

We reply within one business day.